Join the Team That's Changing the Game in Sports Hydration
BODYARMOR Sports Nutrition (BASN), a subsidiary of The Coca-Cola Company, is seeking a highly motivated and results-driven Retail Execution Specialist to join our dynamic team in the Sarasota/Bradenton area, FL. As a key member of our Retail Execution Team, you will play a crucial role in driving sales growth, maximizing brand presence, and delivering an exceptional customer experience for our fan-loved brands, BODYARMOR and POWERADE.
About Us
BODYARMOR Sports Nutrition (BASN) is an innovative company that offers premium sports and active hydration products under the BODYARMOR and POWERADE brands. Backed by one of the most iconic global brands, The Coca-Cola Company, which acquired BASN in 2021, we are driven by passion, grit, teamwork, and the vision of becoming #1 in Sports Hydration. Our company culture is built on fostering an inclusive environment where diversity of thought, background, and experience is celebrated, and we know peak performance comes when our employees can bring their authentic selves to work.
The Role
As a Retail Execution Specialist, you will be the ultimate ambassador for BODYARMOR and POWERADE, responsible for amplifying the execution of our brands on shelves and displays in-store, focusing on execution, merchandising, and upselling. Your role is crucial in driving sales growth and maximizing the presence of our brands within your assigned territory.
Key Responsibilities
- Sales Growth and Merchandising: Identify, capitalize on, and negotiate for opportunities to grow the base business, increase sales, optimize display space, and improve productivity while maintaining excellent customer service.
- Creative Display Management: Assist with the installation and maintenance of creative displays aligned with branding initiatives, creating disruption points throughout the store to engage consumers with our brands.
- Brand Ambassadorship: Actively interact with store personnel and consumers to provide in-depth product knowledge and insights, ensuring a positive brand experience.
- Program Execution: Efficiently execute all sales programs and initiatives, including selling-in promotional programs, ensuring customer compliance, and achieving maximum brand potential.
- Collaboration: Partner with Coca-Cola Merchandisers and BASN Field team to execute sales and merchandising plans effectively, maintain product inventory levels, minimize out-of-stocks, and uphold company merchandising standards.
- Customer Insights: Gather and report customer needs, problems, interests, and competitive activities, providing valuable input to internal teams for continuous improvement and increased customer goodwill.
- Territory Account Maintenance: Handle tasks such as checking date codes, managing account adherence to plan-o-grams, replacing decals or tags, and transporting, building and maintaining point of sale advertising and coupons for territory accounts as needed.
- Utilization of Technology: Utilize company-provided technology for real-time daily reporting, analyze reports, and leverage insights to drive success in-store.
Requirements
- Bachelor's Degree or Relevant Experience: Required, or relevant experience in a sales, merchandising, marketing, or customer service role.
- Strong Selling Skill Set: Ability to influence store/ownership personnel through fact-based data selling.
- Local Travel: Position requires substantial local travel (~75%) within identified territories.
- Self-Motivation: Ability to work independently within a large territory and multitask across a large number of stores.
- Interpersonal and Time-Management Skills: Strong interpersonal and time-management skills, and ability to effectively communicate successes, challenges, and opportunities, verbally and in writing, cross-functionally and through all levels of management.
- Physical Demands: Must be able to lift upwards of 25-50lbs with frequent bending, reaching, and kneeling to support with product display building and events.
- Valid Driver's License: Must have a personal vehicle, maintain an excellent driving record, and valid driver's license for use during work hours, and willingness to drive throughout the territory as a primary function of the role.
Preferred Qualifications
- Experience in the Sports Hydration Industry: Preferred, but not required.
- Knowledge of Sales and Merchandising Best Practices: Preferred, but not required.
- Experience with Data Analysis and Reporting: Preferred, but not required.
What We Offer
At BASN, we offer a dynamic and supportive work environment that encourages growth, learning, and innovation. As a Retail Execution Specialist, you will have the opportunity to:
- Develop Your Skills: Enhance your sales, merchandising, and leadership skills through ongoing training and development programs.
- Grow Your Career: Explore opportunities for advancement within the company, and take on new challenges and responsibilities.
- Be Part of a Dynamic Team: Collaborate with a talented and passionate team of professionals who share your enthusiasm for sports hydration and customer satisfaction.
- Competitive Compensation and Benefits: Enjoy a competitive salary, benefits package, and perks that recognize your hard work and contributions.
Our Culture
At BASN, we pride ourselves on fostering an inclusive and supportive company culture that values diversity, equity, and inclusion. We believe that our employees are our greatest asset, and we strive to create an environment where everyone can thrive and bring their authentic selves to work.
How to Apply
If you're a motivated and results-driven professional looking for a challenging and rewarding role in the sports hydration industry, we encourage you to apply for this exciting opportunity. Please submit your application, including your resume and cover letter, to [insert contact information]. We look forward to hearing from you!
Don't miss out on this exciting role. Apply now and join the team that's changing the game in sports hydration!
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