Introduction to Workwarp and the Role
At Workwarp, we are passionate about harnessing the power of digital marketing to drive business growth and make a global impact. As a dynamic and innovative company, we are seeking an experienced Digital Marketing Manager to join our team and contribute to the development and execution of global campaigns and virtual programs. This 100% remote role offers the flexibility and autonomy to work from anywhere, providing you with the opportunity to thrive in a setting that suits your needs.
As a Digital Marketing Manager on our team, you will be responsible for driving the success of our digital marketing initiatives, leveraging your expertise in marketing automation, project management, and data analysis to optimize our campaigns and improve customer experiences. With a strong focus on innovation, collaboration, and continuous improvement, we are looking for a talented professional who shares our passion for digital marketing and is eager to make a meaningful contribution to our team.
About the Team and Our Mission
The Global Campaigns & Virtual Programs Digital Marketing Team is a group of platform and process experts dedicated to delivering scaled programs for stakeholder teams globally. We operate in over 12 supported languages and are committed to excellence in ownership, earning trust, learning, and inventing. As part of the Global Integrated Marketing organization at AWS, our team plays a critical role in driving mid-funnel marketing activities and promoting AWS's priority solution themes and services.
Our mission is to develop and execute innovative digital marketing campaigns that engage customers, drive adoption, and foster growth. We are a collaborative and dynamic team that values diversity, inclusivity, and creativity, and we are looking for a like-minded individual who shares our passion for digital marketing and is eager to contribute to our success.
Key Responsibilities
- Maintain day-to-day management and optimization of our email channel and digital operations, including development, QA, deployment, and reporting for Global Campaigns and Tier 1 events
- Collaborate with campaign leads, in-region Field Marketing Managers, Events Marketing, Product Marketing, platform owners, and other internal stakeholders to create exceptional digital experiences
- Drive and make recommendations regarding customer engagement within digital channels, including cadence, frequency, and targeting
- Implement targeting and customer segmentation for digital campaigns, leveraging data and insights to inform decision-making
- Develop and execute test plans across all digital channels, analyzing results and implementing optimizations to drive improved performance
- Establish and maintain scalable processes that ensure best practices for email, social channels, paid media, and internal reporting, continuously monitoring and improving campaign performance
- Manage the maintenance of a library of assets and campaigns, including asset hierarchy, asset management, and localization support for international geographies
Essential Qualifications
To be successful in this role, you will need to possess the following essential qualifications:
- 4+ years of professional non-internship marketing experience, with a strong focus on digital marketing and campaign management
- Experience using data and metrics to drive improvements, including proficiency in Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns, with a strong understanding of marketing automation and project management platforms (Marketo and Workfront preferred)
- Experience managing or working within cross-functional marketing and creative teams, with excellent communication and collaboration skills
Preferred Qualifications
While not essential, the following preferred qualifications will be highly regarded:
- Experience in multi-territory campaign management, with a strong understanding of global marketing strategies and cultural nuances
- Experience in digital marketing and content production timelines and process, with a focus on efficiency, effectiveness, and scalability
Skills and Competencies
To excel in this role, you will need to possess the following skills and competencies:
- Strong technical marketing expertise, with proficiency in contemporary marketing automation and project management platforms
- Excellent analytical and problem-solving skills, with the ability to interpret data and inform decision-making
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders
- Ability to think creatively and develop innovative marketing strategies that drive engagement and growth
- Strong project management skills, with the ability to prioritize tasks, manage multiple projects, and meet deadlines
Career Growth Opportunities and Learning Benefits
At Workwarp, we are committed to the growth and development of our employees. As a Digital Marketing Manager, you will have access to a range of career growth opportunities and learning benefits, including:
- Professional development training and workshops, focused on digital marketing, leadership, and project management
- Mentorship and coaching from experienced professionals, with a focus on career growth and development
- Opportunities for advancement and promotion, with a clear path for career progression
- Access to a range of tools and resources, including marketing automation and project management platforms, data analysis software, and creative design tools
Work Environment and Company Culture
At Workwarp, we pride ourselves on our dynamic and inclusive company culture. As a remote employee, you will be part of a global team that values flexibility, autonomy, and collaboration. Our company culture is built on the following core values:
- Ownership: We take pride in our work and are accountable for our actions
- Earn Trust: We build trust with our customers, colleagues, and partners through transparency, reliability, and exceptional service
- Learn and Be Curious: We are committed to continuous learning and improvement, with a focus on innovation and creativity
- Invent and Simplify: We strive to simplify complex problems and invent new solutions that drive growth and improvement
Compensation, Perks, and Benefits
As a Digital Marketing Manager at Workwarp, you will be eligible for a competitive compensation package, including:
- A base salary ranging from $70,900/year to $151,700/year, depending on location and experience
- Equity, sign-on payments, and other forms of compensation, depending on the position and performance
- A range of benefits, including medical, financial, and other perks, designed to support your well-being and quality of life
Conclusion
If you are a motivated and experienced digital marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity. As a Digital Marketing Manager at Workwarp, you will have the chance to make a significant impact on our global campaigns and virtual programs, while developing your skills and advancing your career. Don't miss out on this opportunity to join our dynamic team and contribute to our mission of driving business growth through innovative marketing strategies.
Apply now and take the first step towards a rewarding new role. Apply Now
Apply Now