Director of Brand Activation - Leading Cross-Functional Teams to Elevate Target's Owned Brand Portfolio

Join Target's Team as a Director of Brand Activation and Propel Your Career Forward!

At Target, we're on a mission to help all families discover the joy of everyday life. As one of the most successful and dynamic retailers in the US, we're committed to delivering an exceptional guest experience through our values and culture. We're now seeking an experienced Director of Brand Activation to lead a cross-functional team in driving the success of our Owned Brand portfolio.

About the Role

As a Director of Brand Activation, you'll play a critical role in adapting brand, business, and packaging strategies into creative briefs that create industry-leading consumer experiences for in-store and online environments. You'll collaborate with a broad set of cross-functional teams, including Brand Management, Creative, Production Design, Creative Production, Structural Packaging Product Design, Merchandising, Project Management, Strategy & Operations, Marketing, and Insights.

Key Responsibilities

• Leverage guest, business, and competitive insights to identify opportunities to improve consumers' experience of Target's Owned Brand portfolio via in-store packaging & communications and .com
• Collaborate with Brand, Creative, Store, and Digital partners to establish connectivity between Brand Strategies, category insights, and guest messaging, both in-store and online
• Develop activation guidelines for cross-category/brand themes across Target's Owned Brands portfolio to ensure a consistent, scalable experience in-store and online
• Create end-to-end connectivity of strategy and operations across Owned Brand, LTO, and Design Partnership packaging briefs and optimize the brand experience via packaging
• Clarify and optimize team member roles and responsibilities to drive impact and broaden scope to amplify brand strategies via packaging, in-store, and online environments
• Lead and mentor a team of Brand Activation Managers through change and rally cross-functional partners and leaders toward a future state goal

Essential Qualifications

To be successful in this role, you'll need:

• A four-year degree or equivalent work experience; advanced degree preferred
• 12+ years of experience in a relevant field, such as Account Management, Marketing, Operations, Channel Strategy, Brand Management, or Packaging Management
• The ability to thrive in new, ambiguous, and evolving environments, demonstrating adaptability and determination
• Experience in developing a vision and inspiring teams
• Strong business acumen and demonstrated experience in prioritization based on ROI
• The ability to influence and communicate effectively across all levels and functions within an organization
• A commitment to Diversity, Equity, & Inclusion actions and behaviors

Preferred Qualifications

While not required, the following qualifications will give you a competitive edge:

• Experience working in a retail or consumer goods environment
• Knowledge of brand activation and packaging development
• Experience with cross-functional team leadership
• A proven track record of driving business growth and improving brand experiences

What We Offer

At Target, we care about and invest in our team members, so they can take care of themselves and their families. Our benefits include:

• Competitive salary ($125,600 - $226,100)
• Comprehensive health benefits and programs, including medical, vision, dental, life insurance, and more
• 401(k) and employee discount
• Short-term and long-term disability
• Paid sick leave, national holidays, and vacation
• Opportunities for career growth and development

Work Environment and Company Culture

As a Hybrid/Flex for Your Day team member, you'll have the flexibility to work both onsite at our Target HQ MN location and virtually, depending on the needs of your role and team. We're committed to creating an inclusive and diverse work environment that supports the well-being and success of all team members.

Career Growth Opportunities

As a Director of Brand Activation, you'll have the opportunity to lead a cross-functional team and drive business growth through innovative brand activation strategies. You'll also have access to professional development opportunities and training programs to help you advance your career.

Learning Benefits

At Target, we're committed to helping our team members learn and grow. We offer a range of training programs and development opportunities, including:

• Leadership development programs
• Functional training and development
• Mentorship opportunities
• Tuition reimbursement

Compensation and Perks

We offer a competitive compensation package, including a salary range of $125,600 - $226,100, depending on experience and qualifications. You'll also be eligible for a range of benefits, including comprehensive health benefits, 401(k), and employee discount.

Conclusion

If you're a seasoned brand activation professional looking to lead a cross-functional team and drive business growth, we want to hear from you! As a Director of Brand Activation at Target, you'll have the opportunity to make a meaningful impact on our Owned Brand portfolio and contribute to the success of our company. Apply now and let's discuss how you can become a vital part of our success story.

Take the next step and apply for this exciting opportunity. We're looking forward to hearing from you!

Apply Now