About Khan Academy – Transforming Education on a Global Scale
Khan Academy is a world‑renowned nonprofit organization dedicated to delivering a free, high‑quality education to anyone, anywhere. Since its founding, Khan Academy has become a trusted resource for millions of learners, teachers, and parents worldwide, offering a comprehensive library of instructional videos, practice exercises, and personalized learning dashboards. Our mission is to break down barriers to education, empower learners of all ages, and inspire a lifelong love of discovery.
As we continue to expand our reach, we are looking for passionate individuals who share our belief that education should be accessible, engaging, and equitable. If you thrive in a purpose‑driven environment where your creative talents directly support millions of learners, you’ll find a home at Khan Academy.
The Philanthropy Team – Fueling Growth Through Generous Support
The Philanthropy Team is the engine that powers Khan Academy’s ability to provide free education at scale. By cultivating relationships with individual donors, foundations, and corporate partners, the team secures more than $40 million annually to fund new programs, maintain and grow our learning platform, and reach underserved communities worldwide. Our work centers on authentic storytelling, data‑informed strategies, and a deep commitment to stewarding donor relationships for long‑term impact.
Within this dynamic team, the Email Copywriter & Campaign Manager role is pivotal. You will shape how we communicate our mission, celebrate successes, and invite supporters to join us on this transformative journey.
Position Overview – Your Mission as a Remote Email Copywriter & Campaign Manager
We are seeking a talented, detail‑oriented, and inventive email specialist to join our Philanthropy Team on a part‑time, contract basis (approximately 20 hours per week). In this remote role, you will own the end‑to‑end process of designing, writing, testing, and launching fundraising and stewardship email campaigns that inspire donors to give, stay engaged, and become lifelong advocates for free education.
Your work will directly influence donor acquisition, retention, and average contribution size. By blending compelling storytelling with rigorous data analysis, you will help Khan Academy continue to empower learners worldwide.
Key Responsibilities – What You’ll Own and Deliver
- Full‑Cycle Campaign Management: From concept to delivery, you will draft persuasive copy, collaborate with stakeholders to refine messaging, set up campaigns in Salesforce Marketing Cloud (or equivalent ESP), and conduct thorough QA before launch.
- Story‑Centric Copywriting: Craft concise, conversational, and emotionally resonant email copy that translates complex educational impact data into relatable narratives that motivate action.
- Audience Segmentation & Personalization: Leverage donor data and behavioral insights to tailor messaging for distinct segments—new donors, mid‑level supporters, alumni, and volunteer advocates—ensuring relevance and relevance at scale.
- A/B Testing Strategy: Partner with the Senior Manager of Community Giving to design, execute, and analyze A/B tests on subject lines, calls‑to‑action, content layout, and send times, driving continual improvement in open, click‑through, and conversion rates.
- Email Template Development: Utilize HTML/CSS expertise to build responsive email templates that align with Khan Academy’s brand guidelines and adapt seamlessly to various devices.
- List Management & Hygiene: Oversee donor, prospect, and suppression lists within the ESP, ensuring compliance with privacy regulations and maintaining high deliverability rates.
- Marketing Calendar Coordination: Align email initiatives with the broader philanthropy marketing calendar, supporting major fundraising drives, seasonal campaigns, and stewardship milestones.
- Process Documentation & Optimization: Capture detailed SOPs for email production, QA, and reporting; identify bottlenecks and recommend workflow enhancements to accelerate turnaround.
- Performance Reporting: Compile weekly and monthly KPI dashboards—open rates, click‑through rates, conversion metrics, revenue generated—and present insights to leadership for data‑driven decision making.
- Cross‑Functional Collaboration: Work closely with designers, data analysts, donor relations specialists, and program managers to ensure alignment of messaging with programmatic impact and donor expectations.
Essential Qualifications – What You Must Bring to the Table
- 3–5 years of professional experience managing fundraising email campaigns from inception through post‑launch analysis.
- Demonstrated mastery of a major Email Service Provider, preferably Salesforce Marketing Cloud, with a solid track record of creating, scheduling, and automating complex email journeys.
- Exceptional storytelling and copywriting abilities, with a portfolio that showcases persuasive, mission‑aligned content for nonprofit or cause‑related audiences.
- Proficiency in HTML and CSS for email design, including knowledge of responsive techniques, cross‑client compatibility, and accessibility standards.
- Hands‑on experience designing and executing A/B tests, interpreting results, and iterating based on data insights.
- Strong analytical mindset; comfortable working with donor databases, segmentation tools, and performance analytics platforms.
- Excellent project management skills—ability to juggle multiple campaigns, meet tight deadlines, and coordinate feedback loops with diverse stakeholders.
- Meticulous attention to detail, especially in copy editing, brand voice consistency, and compliance with privacy regulations (e.g., CAN‑SPAM, GDPR).
- Flexibility to dedicate up to 5 hours per week during typical Eastern Standard Time business hours, with additional work performed outside those windows as needed.
Preferred Qualifications – The Extras That Will Set You Apart
- Experience in the education sector or with other large‑scale learning platforms.
- Familiarity with donor lifecycle management and stewardship best practices.
- Knowledge of advanced segmentation techniques using predictive modeling or machine learning.
- Certification in email marketing, copywriting, or related fields (e.g., HubSpot Email Marketing Certification, Copyblogger Certified Content Marketer).
- Prior involvement in nonprofit fundraising campaigns that surpassed revenue targets through innovative email strategies.
Core Skills & Competencies – The Attributes That Lead to Success
- Creative Storytelling: Ability to translate data and program outcomes into compelling narratives that resonate emotionally with donors.
- Strategic Thinking: Vision to see the big picture of donor engagement while meticulously executing tactical elements of each email.
- Data‑Driven Decision Making: Comfort with metrics, dashboards, and iterative testing to continuously improve results.
- Technical Fluency: Mastery of HTML/CSS for email, ESP platforms, and basic analytics tools (Google Analytics, Tableau, or similar).
- Collaboration & Communication: Strong interpersonal skills for working with cross‑functional teams, incorporating feedback, and presenting insights clearly.
- Time Management: Proven ability to prioritize tasks, manage competing deadlines, and deliver high‑quality work in a remote environment.
- Adaptability: Openness to evolving strategies, emerging technologies, and shifting donor preferences.
Career Growth & Learning Opportunities – Your Path at Khan Academy
While this role is part‑time and contract‑based, it offers a unique springboard into the nonprofit fundraising arena. Successful contributors may be considered for expanded responsibilities, such as leading multi‑channel donor acquisition initiatives, mentoring junior copywriters, or shaping the overall digital communication strategy for the Philanthropy Team.
We invest heavily in professional development. As a remote team member, you will have access to:
- Online learning portals with courses on advanced email marketing, data analytics, and nonprofit storytelling.
- Quarterly virtual workshops led by senior leaders in fundraising, donor engagement, and impact measurement.
- Mentorship opportunities with experienced senior managers who can guide your career trajectory.
- Invitation to internal webinars featuring thought leaders from the education, tech, and philanthropy sectors.
Work Environment & Company Culture – What It’s Like to Be Part of Khan Academy
Khan Academy fosters a collaborative, mission‑focused culture where every voice matters. As a remote employee, you will join a globally distributed team that values flexibility, autonomy, and transparency. Our core values—Focus on the Learner, Embrace Innovation, Act with Integrity, and Celebrate Diversity—guide how we work together and how we serve our community.
Key cultural highlights include:
- Inclusive Community: Regular virtual coffee chats, inclusive team meetings across time zones, and employee resource groups that celebrate diverse backgrounds.
- Purpose‑Driven Impact: Every email you craft contributes directly to expanding free education for millions, creating a tangible sense of purpose.
- Feedback‑Rich Environment: Open channels for sharing ideas, receiving constructive feedback, and iterating quickly.
- Work‑Life Harmony: Flexible scheduling that respects personal commitments, while still aligning with core collaboration windows.
Compensation, Perks, & Benefits – What We Offer
We provide a competitive hourly rate of $40 per hour, reflecting the expertise and value you bring to our philanthropic mission. As a remote contractor, you will enjoy:
- Flexible work hours with the ability to set your own schedule around the required EST overlap.
- Access to Khan Academy’s learning platform for personal and professional development (free courses for you and your family).
- Virtual team events, wellness resources, and mindfulness sessions to support mental health.
- Opportunities to attend (virtually) annual fundraising summits and nonprofit industry conferences at no cost.
- Potential for contract renewal based on performance and organizational needs.
Application Process – How to Take the Next Step
If you are ready to wield your words, analytics, and creativity to amplify Khan Academy’s impact, we invite you to apply today. Submit your résumé, a cover letter that highlights your most successful fundraising email campaigns, and any relevant writing samples or portfolio links.
Even if you feel you don’t meet every single requirement, we encourage you to apply. We value enthusiasm, curiosity, and a shared commitment to education equity above all else.
Join Us in Changing the World—One Email at a Time
At Khan Academy, every email you send is more than a message; it’s a catalyst for change, a bridge between donors and learners, and a testament to what collective generosity can achieve. We look forward to reading your story and discovering how your talents will help us continue to provide a world‑class education for free, to anyone, anywhere.
Apply Now – Transform Education Through Your Words
Apply Now