Join the V Team at Verizon: Associate Brand Manager Creative Marketing
Are you a creative and strategic thinker looking for a role that combines innovative marketing with a passion for connecting people? Do you want to be part of a dynamic team that drives business results and makes a meaningful impact in the world? Look no further than Verizon, a leading telecommunications company that powers and empowers how people live, work, and play. We're seeking an experienced Associate Brand Manager Creative Marketing to join our Total Wireless creative strategy team and help develop national, local, and digital campaigns that exceed customer expectations.
About Verizon and Our Culture
At Verizon, we're dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. We come together in crisis and in celebration, lifting our communities and building trust in how we show up, everywhere and always.
Our Core Values
- Innovation: We're driven by a passion for innovation, creativity, and impact in the world.
- Customer Focus: We're committed to delivering customer-focused solutions that open up a world of possibilities.
- Diversity and Inclusion: We celebrate our employees' differences and strive for a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.
- Community: We're dedicated to lifting our communities and building trust in how we show up, everywhere and always.
Job Summary
As our Associate Brand Manager Creative Marketing, you will play a pivotal role in developing creative campaigns, strategies, and testing scenarios for Total Wireless and other brands. You'll partner with cross-functional teams to understand the best insights and human truth to develop great creative work, and work closely with our creative agency to deliver creative content and assets that reflect a deep understanding of brand positioning and strategy.
Key Responsibilities
- Coordinate with Integrated Marketing, Marketing Planning, Digital, Media, Consumer Insights, Legal, and external agency teams to develop creative campaigns, strategies, testing scenarios, and provide creative recommendations to Creative Leadership at Verizon Value.
- Partner with cross-functional teams to understand the best insights and human truth to develop great creative work.
- Participate with and support the Total Wireless creative team in leading the development of annual advertising/content, plans, and marketing objectives, including gaining alignment up to the VP level on all strategies and recommended initiatives.
- Develop briefs for creative work in partnership with marketing strategy, the commercial and insights team, and lead briefing of creative agency partners.
- Work with our creative agency to deliver creative content and assets for the brands, and optimize advertising campaigns to market that reflect deep understanding of brand positioning and strategy.
- Stay up to date with in-market competitive campaigns, messaging, and creative to inform creative development and decision-making.
- Have an understanding of the creative and campaign development process, including strategy, development, execution, and measurement.
- Work closely with the media team and agency to develop strategic testing for creative and track messaging placements and relevant data to help drive future creative decisions.
- Support Creative Leadership and partner with the digital team to develop communication programs (social, base, and digital advertising) that are consistent with the brand voice.
- Oversee and optimize the marketing production budget and timing in collaboration with creative leadership.
- Provide support for the day-to-day execution of multichannel communications to existing and prospective Wireless customers, which include e-mail, SMS, Push, direct mail, and digital tactics.
Requirements and Qualifications
Essential Qualifications
- Four or more years of relevant experience required, demonstrated through work experience and/or military experience.
- Bilingual proficiency in English and Spanish.
Preferred Qualifications
- Bachelor's degree in Marketing and MBA, or other advanced degree.
- Previous agency and campaign development experience, ideally with value-focused retail brands, CPG, and/or telecom.
- Highly collaborative team leader with a proven track record in effectively leading, managing, mentoring, motivating, and inspiring others.
- Self-motivated, with a growth mindset, and driven-yet-diplomatic.
- Positive attitude, resilience, and adaptability to changes, processes, and structure.
- Understanding of the role of National advertising vs. Local vs. Field vs. Digital, and always thinking of how to reach our multicultural audience first.
- Desire to drive business results, win awards, and impress other creatives with your work.
- Forward-thinking, with a balance of analytical and creative thinking.
- Outstanding written and verbal communication skills.
- Proficiency with MS Office and Google Suite.
- Self-starter with great organizational skills, and the ability to multitask, working in a fast-paced environment.
- Exceptional sense of urgency, positive mindset with a strong aptitude for learning and problem-solving.
- Proficiency with writing and executing on marketing and creative briefs.
- Experience with A/B testing platforms and focus group research.
Career Growth Opportunities and Learning Benefits
At Verizon, we're committed to helping our employees grow and develop their skills. We offer a range of career growth opportunities, including:
- Professional development programs
- Mentorship opportunities
- Training and development courses
- Leadership development programs
Work Environment and Company Culture
We offer a dynamic and inclusive work environment that encourages creativity, collaboration, and innovation. Our company culture is built on our core values of innovation, customer focus, diversity and inclusion, and community. We strive to create a workplace where everyone feels valued, connected, and empowered to reach their potential and contribute their best.
Work Arrangement
This is a hybrid role, with a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.
Compensation, Perks, and Benefits
We offer a competitive salary and a comprehensive benefits package, including:
- Competitive salary range: $82,000 - $166,000 annually, depending on location and experience
- Health and wellness benefits
- Short-term incentives
- 401(k) Savings Plan
- Stock incentive programs
- Paid time off
- Parental leave
- Adoption assistance
- Tuition assistance
How to Apply
If you're a creative and strategic thinker looking for a role that combines innovative marketing with a passion for connecting people, we want to hear from you! Apply now and take the first step towards a rewarding new role.
Apply Now
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