About the position
Responsibilities
• Support campaign ideation by conducting communication audits, analyzing data, and providing strategic insights that inform marketing strategies, creative development and optimization decisions
• Collaborate cross-functionally with segmentation, web, email, paid media, brand, design, and analytics teams to develop and execute integrated marketing campaigns that align with business goals
• Manage marketing briefs and maintain a holistic, cross-channel campaign calendar to ensure aligned planning, execution, and timely delivery across teams
• Monitor campaign performance metrics and collaborate with analytics teams to surface key insights and actionable recommendations, supporting the development of performance recaps and continuous optimization efforts.
• Support the team in executing marketing tests, audience segmentation, and personalization strategies to enhance customer engagement
• Assist in managing digital assets and content to maintain brand consistency and messaging alignment
• Stay current with industry trends, emerging tools, and best practices to recommend innovative strategies and tactics
• Participate in regular team meetings, brainstorming sessions, and strategy workshops to contribute ideas and feedback
Requirements
• Bachelor's degree in marketing, Business, Communications, or related field
• 2+ years of proven experience in digital marketing, preferably with exposure to cross-channel and lifecycle campaign strategies and management
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
• Excellent organizational and project management abilities
• Ability to work collaboratively across teams and manage multiple projects simultaneously
• Self-motivated with a strong attention to detail and a passion for continuous learning and improvement
• Basic understanding of marketing platforms (e.g., email marketing tools, CRM, Google Analytics) and familiarity with paid media channels
• Effective communication skills, both written and verbal, with experience preparing presentations for stakeholders
Benefits
• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
• Wish day paid time to volunteer at an approved organization of your choice
• 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
• Legal and identify theft plan
• Voluntary income protection benefits
• Wellness program (subject to provider availability)
• Employee Assistance Program
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