JCPenney is looking for an analytical, detail-oriented Paid Media Specialist to join their growing marketing team. This entry-level role involves supporting the planning and execution of paid media initiatives, coordinating with various teams to drive traffic and conversion across multiple channels.
Responsibilities
- Serve as the day-to-day liaison between brand marketing, creative, and agency teams for paid media campaigns
- Manage campaign inputs, including creative assets, promotional details, and messaging calendars, ensuring agencies have accurate and timely information to execute
- Track campaign timelines and deliverables, confirming launches and optimizations are implemented as planned
- Coordinate monthly and seasonal marketing promotions, ensuring they are reflected consistently across paid media channels
- Review agency reports and help summarize performance insights, key learnings, and opportunities for improvement
- Support budget tracking and forecasting processes, including monitoring spend, pacing, and key performance metrics such as traffic, revenue, and ROAS
- Collaborate with site and merchandising teams to ensure campaign landing pages, ad copy, and keywords are optimized and aligned with creative and promotional messaging to deliver a cohesive customer experience
- Assist in the preparation of presentations and campaign recaps for internal stakeholders
- Support analysis of marketing channel performance and customer behavior to identify opportunities for optimization
- Assist in applying brand guidelines, competitive benchmarking, and A/B testing learnings to improve campaign execution
- Contribute to ongoing efforts to improve process, communication flow, and campaign efficiency across teams
- Stay current on industry trends and platform updates to help inform testing and innovation opportunities
Skills
- 0-2 years' experience working within digital marketing and paid media channels
- Highly collaborative and the ability to work as part of a team
- Strong communication skills, both written and verbal
- Ability to operate on both strategic and tactical levels, translating vision to execution
- Bachelor's Degree required
- Must have authorization to work in the United States
- Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards
- Ability to maintain regular and timely attendance consistent with the ADA, FMLA and other federal, state and local standards
- Ability to remain in a stationary position for up to 8 hours per day
- Ability to constantly operate a computer, other office equipment and look at a monitor for up to 8 hours per day
- Ability to clearly and accurately communicate and exchange information verbally, in writing, or through other means in person, telephonically, or through virtual communication methods
- Ability to reach at or below shoulder level
- Ability to carry equipment, move boxes/samples, etc
Company Overview
JCPenney is a chain of American mid-range department stores. It was founded in 1902, and is headquartered in Plano, Texas, USA, with a workforce of 10001+ employees. Its website is http://jcp.com.Company H1B Sponsorship
JCPenney has a track record of offering H1B sponsorships, with 1 in 2023, 2 in 2021, 47 in 2020. Please note that this does not guarantee sponsorship for this specific role.
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