Join Our Team: Revolutionizing Marketing Analytics in the Entertainment Industry
At Disney Entertainment Television, we're passionate about creating immersive experiences that captivate audiences worldwide. As a leader in the media and entertainment industry, we're committed to innovation, creativity, and excellence. We're now seeking a highly skilled and experienced Senior Manager, DET Marketing Reporting and Analytics, to join our team in Santa Monica, CA, and play a critical role in shaping the future of marketing performance metrics.
About the Role
As Senior Manager, DET Marketing Reporting and Analytics, you will be responsible for driving the long-term strategic vision for how the DET Marketing Group sets, measures, and reports performance metrics. You will conduct in-depth analyses, derive strategic insights, and inform marketing tactics that elevate the entire organization's approach to marketing television domestically and globally. This is a high-impact role that requires a strong combination of hard and soft skills, as well as the ability to collaborate with executives and marketing leadership across the organization.
Key Responsibilities
- Collaborate with Marketing Planning & Analysis to standardize KPI expectations setting process across DET brands, focusing on Disney Branded Television and National Geographic.
- Lead discussions on KPI setting and formulate concrete recommendations with clear rationale.
- Refine and enhance the reporting process for Hulu, Hulu on Disney+, ABC, Disney Branded Television, Freeform, and National Geographic, providing insightful interpretations of data to make it consumable for executives and actionable for teams.
- Conduct in-depth analyses of title- and genre-level performance and address brand-specific and DET-wide reporting needs.
- Establish databases and resources to facilitate more thorough analyses.
- Contribute to the creation of performance narratives post-title launch.
- Examine historical performance trends to inform future expectations and benchmarking.
- Develop and iterate regular reporting for DET Marketing, including weekly awareness and content reports.
- Engage with leaders from engagement, media, brand, and research teams to gather data-based insights and actionable marketing recommendations for Hulu and Hulu on Disney+.
- Provide regular updates to leadership and supporting teams regarding marketing performance.
Essential Qualifications
To succeed in this role, you will need:
- 10+ years of progressive work experience in a dynamic and fast-paced organization, with a minimum of 4 years in media and entertainment, strategy, strategic planning, or consulting.
- Advanced skills in Looker, Tableau, and SQL, with the ability to extract insights from complex data sets.
- A hands-on, team-player mentality, with the ability to work independently and collaboratively in a fast-paced environment.
- The ability to thrive under pressure, work with ambiguity and complexity, and manage competing priorities with minimal direction.
- Strong knowledge of the media landscape and the ability to interface and build relationships with diverse stakeholders at all levels of the organization.
- A Bachelor's degree and/or equivalent work experience.
Preferred Qualifications
While not required, the following qualifications will be considered a plus:
- Experience working in a remote or hybrid environment.
- Knowledge of marketing automation platforms and tools.
- Familiarity with data visualization tools and techniques.
- A proven track record of driving strategic insights and informing marketing tactics.
Skills and Competencies
To excel in this role, you will need to possess:
- Advanced analytical and problem-solving skills.
- Excellent communication and presentation skills.
- The ability to work collaboratively and build strong relationships with stakeholders.
- A strategic mindset, with the ability to think critically and drive business outcomes.
- A passion for innovation and a willingness to stay up-to-date with industry trends and best practices.
Career Growth Opportunities and Learning Benefits
As a Senior Manager, DET Marketing Reporting and Analytics, you will have the opportunity to:
- Develop your skills and expertise in marketing analytics and performance metrics.
- Collaborate with cross-functional teams and contribute to the development of marketing strategies.
- Stay up-to-date with industry trends and best practices, and apply this knowledge to drive business outcomes.
- Take on additional responsibilities and contribute to the growth and development of the DET Marketing Group.
Work Environment and Company Culture
At Disney Entertainment Television, we're committed to creating a work environment that is inclusive, collaborative, and supportive. Our remote office provides a state-of-the-art and comfortable workspace, and we're dedicated to fostering a culture that values creativity, innovation, and excellence.
Compensation, Perks, and Benefits
We offer a competitive compensation package, including:
- A salary range of $152,200 to $204,100 per year, depending on experience and qualifications.
- A bonus and/or long-term incentive units, dependent on performance and business outcomes.
- A comprehensive benefits package, including medical, financial, and other benefits.
- Opportunities for career growth and development.
Conclusion
If you're a motivated and experienced marketing analytics professional looking to make a significant impact in the entertainment industry, we encourage you to apply for this exciting opportunity. As Senior Manager, DET Marketing Reporting and Analytics, you will play a critical role in shaping the future of marketing performance metrics and driving business outcomes for Disney Entertainment Television. Join our team and take the first step towards a rewarding new role!
Apply Now