Introduction to blithequark and the Industry
blithequark is a pioneer in the Connected Operations Cloud, a platform that enables organizations dependent on physical operations to harness Internet of Things (IoT) data, develop actionable insights, and improve their operations. As a leader in this field, blithequark is helping improve the safety, efficiency, and sustainability of physical operations that power the global economy, including industries such as agriculture, construction, field services, transportation, and manufacturing. By joining blithequark, you will be part of a team that is shaping the future of physical operations and digitally transforming these industries at scale.
About the Role
As a Senior Manager, Customer Lifecycle Marketing at blithequark, you will play a crucial role in shaping the way blithequark engages with its customers, leading the strategy and evolution of global lifecycle programs. Your primary focus will be on building personalized, data-driven experiences that help customers realize value, deepen adoption, and grow with blithequark. You will define the vision and roadmap for customer lifecycle strategy, utilizing automation, segmentation, and behavioral insights to deliver timely, outcome-focused programs that drive measurable results.
Key Responsibilities
- Define and evolve the global strategy for the post-sale journey, spanning onboarding, adoption, retention, expansion, renewal, and advocacy, aligning with business priorities and partnering closely with global stakeholders across Customer Outcomes, Product, Marketing, Sales, and other teams.
- Operationalize the strategy through scalable programs, developing modular programs, scalable content frameworks, and audience segmentation strategies that support diverse product lines and customer needs, guiding customers through critical moments.
- Foster a high-performing, globally oriented team, managing and mentoring a team responsible for delivering personalized lifecycle experiences at scale, fostering a culture of ownership, experimentation, and customer-centric thinking.
- Drive always-on testing and optimization, implementing a test-and-learn approach across lifecycle journeys, channels, and segments, championing a culture of experimentation and designing and measuring A/B and multivariate tests to improve activation, adoption, retention, and expansion.
- Establish global lifecycle reporting, building reporting frameworks in partnership with Marketing Ops and Marketing Data Analytics to track health, campaign impact, and regional performance, developing dashboards that provide visibility into engagement, adoption, and retention trends to guide global priorities.
- Translate customer insights into action, leveraging established feedback loops, including product usage data, support insights, and CS intelligence, to share lifecycle priorities and optimize journey design, ensuring programs reflect customer needs and expectations at every stage.
Essential and Preferred Qualifications
To be successful in this role, you should have:
- 8+ years of experience in lifecycle, retention, or growth marketing at a high-growth, fast-paced global tech company, including 2+ years of direct people management, with a proven ability to drive cross-functional initiatives in dynamic environments.
- Demonstrated success defining and scaling end-to-end, data-driven lifecycle programs across multiple segments and geographies.
- Strategic and solutions-oriented leader with the ability to mobilize teams and drive impactful outcomes in a fast-paced environment.
- Proven cross-functional leadership with a track record of aligning stakeholders around shared customer goals and driving coordinated execution across complex initiatives.
- Demonstrated executive presence and communication skills, able to synthesize data into clear narratives and influence stakeholders at all levels.
- Empathetic team leader who fosters high performance, collaboration, and continuous learning.
- Hands-on experience with modern customer engagement and reporting tools such as Iterable, Gainsight, Salesforce, Tableau, or Databricks.
- Bachelor’s degree from a 4-year institution.
Preferred Qualifications
- Deep experience leveraging modern marketing and customer engagement platforms to build, automate, and optimize personalized lifecycle journeys, used for segmentation, journey orchestration, and customer scoring.
- A strong ability to interpret behavioral data, derive insights, and translate them into actionable strategies, especially through experimentation frameworks.
- Experience managing structured testing workflows, iterating programs based on feedback and performance metrics, and continuously refining campaigns to maximize impact.
- Ability to articulate customer journey strategies tied directly to business outcomes, like net retention, customer lifetime value, and expansion revenue.
- Comfort with ambiguity, smart prioritization in fast-moving contexts, and a bias for rapidly converting insight into execution.
Skills and Competencies Required for Success
To excel in this role, you should possess:
- Strong strategic thinking and problem-solving skills, with the ability to analyze complex data sets and develop actionable insights.
- Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels and build strong relationships with cross-functional teams.
- Proven leadership and management skills, with the ability to motivate and develop high-performing teams.
- Strong data fluency, with the ability to interpret and analyze large data sets and develop data-driven strategies.
- Experience with modern marketing and customer engagement tools and technologies.
Career Growth Opportunities and Learning Benefits
At blithequark, we are committed to the growth and development of our employees. As a Senior Manager, Customer Lifecycle Marketing, you will have opportunities to:
- Develop and execute global marketing strategies that drive business growth and customer engagement.
- Lead and manage high-performing teams, developing and mentoring team members to achieve their full potential.
- Collaborate with cross-functional teams, including Product, Sales, and Customer Outcomes, to drive alignment and coordination across the organization.
- Stay up-to-date with the latest marketing trends and technologies, attending industry conferences and workshops, and participating in training and development programs.
Work Environment and Company Culture
At blithequark, we pride ourselves on our inclusive and dynamic work environment. As a remote-friendly company, we offer flexible working arrangements that cater to the diverse needs of our teams. Our offices are open for those who prefer to work in-person, and we also support remote work where it aligns with our operational requirements.
Compensation, Perks, and Benefits
blithequark offers a competitive total compensation package, including a range of benefits, such as:
- Annual base salary: $119,840 - $214,000 USD.
- Health benefits and wellness programs.
- Flexible working arrangements, including remote and flexible working options.
- Opportunities for professional development and growth.
- Access to modern marketing and customer engagement tools and technologies.
Conclusion
If you are a motivated and experienced marketing professional looking to make a real impact in the industry, we encourage you to apply for the Senior Manager, Customer Lifecycle Marketing role at blithequark. With your skills and experience, you will play a critical role in shaping the future of customer lifecycle marketing and driving business growth. Join our team and be part of a dynamic and inclusive work environment that values diversity, creativity, and innovation. Apply now and take the first step towards an exciting and rewarding career at blithequark.
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