Join the GEICO Team as a Senior Journey Marketing Specialist, Platform and Operations
We're seeking a highly skilled and innovative Senior Journey Marketing Specialist, Platform and Operations to join our GEICO Mar-tech team. As a key member of our team, you will be responsible for driving the strategic solution development within our marketing technology stack. If you're passionate about using data to design sophisticated marketing solutions and infrastructure, we want to hear from you!
About Us
GEICO is one of the nation's largest and fastest-growing auto insurers, known for our low rates, outstanding service, and clever marketing. As a wholly owned subsidiary of Berkshire Hathaway, we offer a financially stable and rewarding workplace with opportunities for training and career advancement. With a strong commitment to diversity and inclusion, we're dedicated to creating a work environment where each associate can be productive and work to the best of their ability.
Role Overview
As a Senior Journey Marketing Specialist, Platform and Operations, you will play a critical role in building audience and measurement capabilities across GEICO's consumer Mar-tech stack. You will work closely with the Senior Manager, Platform and Journey Operations to support marketers in executing strategy, testing, and iterating on multi-channel journeys.
Key Responsibilities:
- Use proficiency in Mar-tech tools to support the technical architecture and daily operations of GEICO's Journey and Customer Data platforms, focusing on system optimization and advanced journey configurations.
- Implement and refine complex SQL queries to ensure accurate audiences, segmentation, and data integrity for targeting campaigns and delivering personalization.
- Collaborate with cross-functional teams, including Product, Engineering, and Marketing Analytics, to architect end-to-end solutions.
- Translate asks by strategists for consumer-centric marketing into clear, actionable requirements for system enhancements and integrations.
- Proficiently document technical architectures, solutions, and innovations to guide future implementations and enable other team members to utilize solutions at scale.
- Conduct in-depth analyses to troubleshoot and resolve issues.
Qualifications
Essential Qualifications:
- Bachelor's Degree or relevant years of experience.
- 3-5 years of experience in digital marketing, CRM, or campaign management with a significant focus on data analysis and technical design.
- Experience working in Journey-based marketing tools, Customer Data Platforms, and Data Warehouses (Snowflake preferred).
- Advanced proficiency in SQL, with extensive knowledge of database management and data modeling.
- Demonstrated ability to design and document comprehensive technical solutions that align with organizational objectives.
Preferred Qualifications:
- Experience in the Insurance, Financial Services, Telecom, or other subscription-based businesses.
- Proficiency with MS Office Suite and other productivity tools, including PowerBI and Azure Dev Ops.
- Excellent interpersonal, written, and oral communication skills.
- Strong organization and project management skills with the ability to manage multiple deadlines and priorities in a fast-paced environment.
Skills and Competencies
To succeed in this role, you should possess:
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills.
- Ability to think critically and creatively.
- Strong attention to detail and organizational skills.
- Passion for technology-driven marketing and data analysis.
Career Growth Opportunities and Learning Benefits
At GEICO, we're committed to helping our associates grow and develop their skills. As a Senior Journey Marketing Specialist, Platform and Operations, you'll have opportunities to:
- Advance your career in a rapidly growing field.
- Develop your skills in marketing technology and data analysis.
- Collaborate with cross-functional teams to drive business results.
- Participate in training and development programs to enhance your skills and knowledge.
Work Environment and Company Culture
We offer a dynamic and supportive work environment that encourages innovation, collaboration, and growth. As a hybrid role, you'll have the opportunity to work remotely and on-site at one of our office locations in Chevy Chase, MD, New York, NY, or Chicago, IL.
Compensation, Perks, and Benefits
We offer a competitive salary range of $102,000 - $168,000 per year, depending on experience and qualifications. In addition, you'll enjoy our comprehensive Total Rewards Program, including:
- Premier Medical, Dental, and Vision Insurance with no waiting period.
- Paid Vacation, Sick, and Parental Leave.
- 401(k) Plan.
- Tuition Reimbursement.
- Paid Training and Licensures.
Conclusion
If you're a motivated and innovative marketing professional looking to drive business results through data-driven marketing solutions, we want to hear from you! Apply now to join our team as a Senior Journey Marketing Specialist, Platform and Operations, and take the first step towards a rewarding career at GEICO.
Don't hesitate to apply! We value a great attitude and a willingness to learn above all. Submit your application today!
Apply Now