Senior Director, South Region Customer Sales – Strategic Growth Leadership at arenaflex

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About arenaflex – Pioneering the Future of Sports Hydration

arenaflex is a fast‑moving, high‑energy organization that sits at the intersection of sports performance, active lifestyle, and innovative nutrition. Backed by the legacy and resources of one of the world’s most iconic beverage giants, arenaflex has transformed the way athletes and everyday fitness enthusiasts hydrate, recover, and stay energized. Our portfolio includes industry‑leading hydration solutions that dominate shelves across the United States, and we are on a relentless mission to become the undisputed #1 brand in sports hydration.

At arenaflex, we blend entrepreneurial agility with the scale of a global powerhouse. This unique blend gives every team member the freedom to innovate, the support to drive bold ideas, and the platform to make a tangible impact on consumers’ lives. If you thrive in a collaborative, purpose‑driven environment where bold goals are the norm, you’ll feel right at home with us.

Why This Role Matters

As the Senior Director, South Region Customer Sales, you will be the linchpin that connects arenaflex’s strategic vision with the day‑to‑day execution in some of the most critical retail and channel partners across the Southern United States. You will guide a high‑performing cross‑functional team, negotiate multi‑million‑dollar agreements, and craft the customer‑centric stories that drive brand equity, shelf‑share, and revenue growth. This is a senior leadership position that reports directly to senior management and influences the overall direction of arenaflex’s southern market strategy.

Key Responsibilities

Customer Development & Strategic Partnership Management

• Serve as the primary strategic leader for the arenaflex‑Publix and SEG customer relationships, ensuring alignment with corporate objectives and delivering on revenue, volume, and market‑share targets.
• Directly oversee two senior managers who are responsible for high‑impact accounts such as HEB, Brookshire, K‑VA‑T Food City, and the Military Channel.
• Design, negotiate, and execute annual partnership agreements that maximize trade spend efficiency, T&E budgets, and long‑term growth potential.
• Collaborate with senior leadership and cross‑functional partners (marketing, finance, supply chain, innovation) to build integrated annual plans that balance short‑term wins with sustainable long‑term success.
• Lead the development of compelling selling stories that translate data insights into actionable merchandising, pricing, assortment, and innovation strategies.
• Own the end‑to‑end process of contract administration, new item introductions, and compliance paperwork for all assigned accounts.
• Leverage advanced analytics (Nielsen/IRI, Alteryx, Tableau) to craft data‑driven narratives that influence buyer decisions and drive measurable business outcomes.

System Leadership & Cross‑Functional Alignment

• Participate in essential system routines (CCLT, Customer Core Teams) to provide transparent updates on plan performance, forecast variances, and corrective actions.
• Partner closely with arenaflex’s broader sales organization to harmonize objectives, share best practices, and exploit synergies across national and regional accounts.
• Build strong, trust‑based relationships with bottlers, distribution partners, and internal stakeholder groups to ensure seamless execution of joint initiatives.

Organizational Development & Talent Coaching

• Mentor and develop direct reports, fostering a culture of empowerment, continuous learning, and high accountability.
• Deploy cross‑functional resources—insights teams, creative services, innovation pipelines—to deliver differentiated customer experiences and win‑back share.
• Manage the departmental T&E budget, ensuring fiscal discipline while enabling strategic investments that drive growth.

Essential Qualifications

• Bachelor’s degree in Business, Marketing, Finance, or a related field (or equivalent professional experience).
• Minimum 8 years of direct sales experience within the Consumer Packaged Goods (CPG) sector, with a proven track record of winning and growing national and regional channel accounts.
• Demonstrated success negotiating complex, multi‑year agreements with large retail partners.
• Deep familiarity with the Southern U.S. market—particularly Florida, Georgia, Alabama, Mississippi, Louisiana, and Texas—and an established network of key buyers and category managers.
• Recent experience managing Publix and SEG accounts is highly preferred.
• Strong analytical capabilities, including proficiency with Nielsen/IRI syndicated data, Alteryx, Tableau, and advanced Excel modeling.
• Excellent communication, presentation, and influencing skills—able to distill complex data into clear, compelling stories for senior executives and frontline shoppers alike.
• Self‑motivated, entrepreneurial mindset with a relentless drive for results and the ability to adapt quickly to a dynamic market environment.
• Valid driver’s license, clean motor‑vehicle record, and willingness to travel up to 50% of the time (both regional and national travel).

Preferred Experience & Skills

• Direct Store Delivery (DSD) beverage background.
• Experience leading teams that manage national chains and specialty retail formats.
• Familiarity with digital advertising platforms, Google Analytics, and social media metrics as they relate to retail activation.
• Proficiency in Microsoft Power BI, SQL, and other data‑visualization tools.
• Demonstrated ability to coach high‑performing sales teams, fostering a culture of curiosity, empowerment, inclusion, and agility.

Core Competencies for Success

• Strategic Leadership: Ability to set a vision, translate it into actionable plans, and inspire cross‑functional teams to execute flawlessly.
• Customer‑Centric Insight: Deep understanding of shopper behavior, category trends, and the competitive landscape.
• Financial Acumen: Skilled at budgeting, trade‑spend optimization, and ROI analysis.
• Negotiation Mastery: Proven success in securing favorable terms while maintaining strong partner relationships.
• Data Storytelling: Convert complex analytics into clear, persuasive narratives that drive decision‑making.
• Collaboration & Influence: Comfortable working across multiple functions and levels of seniority.

Career Growth & Learning Opportunities

arenaflex is committed to the ongoing development of its leaders. In this role, you will have access to:

• Executive mentorship from senior management and exposure to national strategic planning processes.
• Leadership development programs focused on advanced negotiation, data analytics, and brand storytelling.
• Opportunities to lead cross‑regional initiatives, positioning you for future roles such as Vice President of National Sales or General Manager of a major business unit.
• Participation in industry conferences, trade shows, and thought‑leadership forums to stay at the forefront of sports nutrition trends.

Work Environment & Culture at arenaflex

Our workplace is built on four cornerstone behaviors: Curious, Empowered, Inclusive, and Agile. We celebrate diverse perspectives, foster a growth mindset, and encourage calculated risk‑taking. Employees enjoy:

• A collaborative, open‑office layout that promotes spontaneous idea‑sharing.
• Flexible work arrangements, including hybrid remote options where appropriate.
• Team‑building events, wellness programs, and community‑service initiatives.
• A transparent compensation philosophy that rewards performance, creativity, and cultural contribution.

Compensation, Perks & Benefits

arenaflex offers a competitive total‑target compensation package designed to attract top talent:

• Base Salary: $169,000 – $196,000 annually, commensurate with experience and geographic location.
• Annual Incentive: Target bonus of 30% of base salary, tied to clearly defined performance metrics.
• Comprehensive medical, dental, vision, and prescription coverage.
• 401(k) retirement plan with company match, stock purchase options, and financial wellness resources.
• Generous paid time off, parental leave, and holiday calendar.
• Company‑paid relocation assistance (if applicable) and a robust travel reimbursement program.
• Professional development stipend for certifications, conferences, and advanced training.
• Employee assistance programs, mental‑health resources, and on‑site wellness facilities.

Our Purpose & Growth Culture

arenaflex exists to refresh the world and make a meaningful difference in people’s lives. We operate with a growth mindset, continuously exploring what’s possible and investing in learning to improve both the business and ourselves. By embodying curiosity, empowerment, inclusion, and agility, we create a workplace where achievements are celebrated as much as the journey.

Commitment to Equality

arenaflex is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected characteristic.

Ready to Lead the Southern Sales Engine?

If you are a high‑energy, data‑driven leader with a passion for building iconic brands and driving market‑leading growth, we invite you to bring your expertise to arenaflex. Join a team where your strategic vision will shape the future of sports hydration across the South, and where your career will accelerate alongside a world‑class organization.

Apply Now

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