Ruder Finn is seeking a motivated and detail-oriented Senior Associate, Paid Media Strategy to join our growing Digital practice. In this role, you will support the planning, setup, and execution of paid social campaigns across a range of performance-driven client programs, focusing on healthcare and consumer brands.
Responsibilities
- Support the set up and launch of paid social campaigns across platforms such as Meta (required), with exposure to other platforms such as LinkedIn, TikTok, YouTube, and more
- Monitor daily campaign performance and flag trends, insights, and optimization opportunities to internal teams
- Support testing initiatives (new campaign types, audience strategies, etc.) to improve overall performance
- Support building UTM tracking links for integrated campaigns
- Compile and analyze campaign performance data for reporting, using platform analytics and Google Analytics (GA4)
- Support reporting deliverables, data pulls, and reporting insights
- Maintains awareness of industry trends and impact to client & assigned accounts
- Assist in conducting competitive and category-specific research
- Contribute to campaign planning discussions
- Collaborate with cross-functional teams/team members to support integrated campaign execution
- Participate in client meetings and internal status calls, with opportunities to grow client-facing skills
Skills
- 1-2 years of experience in paid social or digital marketing
- Hands-on experience with Meta Ads Manager required, familiarity with other social ad managers a plus
- Working knowledge of GA4 and UTMs a plus
- Strong analytical mindset with proficiency in Microsoft Excel
- Proficient in Microsoft Office Suite (PowerPoint, Word, Outlook)
- Comfortable managing multiple tasks across accounts in fast-paced environment
- Curious and eager to learn with strong problem-solving skills
- Great energy, and curiosity to do and learn new things to support agency growth and offerings
- Detail-oriented, organized, and dedicated
- Bachelor's degree in marketing, digital/integrated marketing, advertising or related field
Benefits
- Health, Dental, Vision, company paid Life Insurance
- Flexible Spending Account
- 401k (match) plan
- Monthly allowance for cell phone, office equipment, etc.
- Generous PTO policy with paid maternity/paternity leave
- Professional learning and development opportunities
- Workplace flexibility
- On-site and off-site social gatherings
Company Overview
Ruder Finn, Inc. is a leading communications, counseling and services agency with more than 65 years' experience. The Ruder Finn Group It was founded in 2002, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is http://www.ruderfinn.com.
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