Introduction to National Geographic and Walt Disney
National Geographic, a subsidiary of The Walt Disney Company, is a global leader in the media and entertainment industry, renowned for its high-quality content and commitment to exploring and protecting the world. As a pioneer in the field of social media, National Geographic has built an iconic and award-winning social presence, engaging with over 600 million followers across various platforms. We are now seeking an experienced Social Media Manager to join our team and drive growth strategies across our social media channels.
About the Role
As a Social Media Manager at National Geographic, you will be responsible for overseeing the development and implementation of social media strategies that drive revenue growth, engagement, and subscriber acquisition. You will work closely with our editorial, marketing, social, and advertising teams to create high-impact and conversion-driving social content, campaigns, and monetization strategies. Your expertise will be crucial in optimizing our social media presence, identifying new revenue opportunities, and developing innovative activations that align with our brand's editorial and organic social strategies.
Key Responsibilities
- Drive revenue growth, engagement, and subscriber acquisition efforts across National Geographic's social media accounts and communities
- Develop and manage the affiliate marketing strategy and program across social platforms such as Instagram, Facebook, Pinterest, YouTube, and TikTok
- Develop a strategy and framework for consumer product marketing across the Nat Geo Social ecosystem
- Set revenue and growth targets for key social platforms and track progress quarterly and as needed to demonstrate the value of social platforms in driving business goals
- Collaborate on social sponsorship campaigns and paid media efforts running across brand accounts, and contribute to proactive packaging and ideation to increase revenue
- Manage the social publishing and overall platform strategies for multiple platforms such as Pinterest, Reddit, LinkedIn, Facebook, etc.
- Embed with National Geographic's editorial teams to provide social perspective and best practices for articles and ecommerce content
- Lead and develop creative social media campaigns for special projects, National Geographic titles or YouTube original content, or marketing campaigns that drive awareness, and ultimately conversion
- Develop and own team goals and performance metrics for driving direct and indirect revenue from social platforms
- Monitor performance regularly to understand effectiveness of strategy and content
- Craft actionable insights and recommendations to optimize content strategy, user experience, etc.
Essential Qualifications
To be successful in this role, you will need to have:
- 5+ years of social media experience in media, entertainment, or marketing with a focus on lead acquisition, subscription growth or ecommerce / affiliate marketing platforms
- Effective communication skills in both verbal and written form, creative writing skills
- Experience using analytics tools to identify trends, communicate insights, and provide recommendations
- Proficiency with Microsoft Outlook, Word, Excel, and Keynote, Google Suite, and project management tools such as AirTable, Asana, etc. as well as experience with social media content management systems
- Proven track record in driving sales, lead acquisition, or subscription growth
- Familiarity with ecommerce and affiliate marketing platforms and social media
- Creative, proactive and independent thinking with extreme attention to detail and the ability to prioritize, multi-task and meet deadlines
Preferred Qualifications
While not essential, the following qualifications are desirable:
- Experience working with social media platforms such as Facebook, Instagram, Pinterest, LinkedIn, YouTube, TikTok, and Threads
- Knowledge of current trends and best practices on social across industries
- Aptitude for developing data-driven strategies
- Deep and current knowledge of social platforms' monetization offerings
- Excellent project management skills
Skills and Competencies
To excel in this role, you will need to possess the following skills and competencies:
- Strong understanding of social media platforms and their respective audiences
- Ability to develop and implement effective social media strategies that drive revenue growth and engagement
- Excellent communication and project management skills
- Ability to work independently and as part of a team
- Strong analytical and problem-solving skills
- Ability to prioritize and manage multiple tasks and deadlines
Career Growth Opportunities and Learning Benefits
At National Geographic, we are committed to the growth and development of our employees. As a Social Media Manager, you will have the opportunity to:
- Work with a talented team of professionals who are passionate about social media and storytelling
- Develop and implement social media strategies that drive revenue growth and engagement
- Collaborate with cross-functional teams to create innovative and effective social media campaigns
- Stay up-to-date with the latest trends and best practices in social media
- Participate in training and development programs to enhance your skills and knowledge
Work Environment and Company Culture
At National Geographic, we pride ourselves on our collaborative and dynamic work environment. As a Social Media Manager, you will be part of a team that values:
- Creativity and innovation
- Collaboration and teamwork
- Continuous learning and development
- Diversity and inclusion
- Work-life balance
Compensation, Perks, and Benefits
We offer a competitive salary range of $90,500 to $124,400 per year, depending on experience and location. In addition to your salary, you will be eligible for a range of benefits, including:
- Comprehensive health insurance
- Retirement savings plan
- Paid time off and holidays
- Professional development opportunities
- Access to exclusive employee events and experiences
Conclusion
If you are a motivated and experienced social media professional looking for a new challenge, we encourage you to apply for this exciting opportunity. As a Social Media Manager at National Geographic, you will have the chance to work with a talented team, develop and implement effective social media strategies, and contribute to the growth and success of our brand. Don't miss out on this opportunity to join our team and take your career to the next level. Apply today!
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