Content Marketing Manager

This role is for one of the Weekday's clients

Salary range: Rs 1000000 - Rs 2000000 (ie INR 10-20 LPA)

Min Experience: 3 years

JobType: full-time

We’re looking for a Content Marketing Manager to own and execute a strategic, high-impact content function that drives brand awareness, lead generation, and sales enablement. This role blends storytelling, strategy, and execution — ideal for someone who can craft narratives that resonate and fuel business growth.

Requirements

• Develop and execute a comprehensive content strategy aligned with marketing and sales objectives.
• Create and manage a content calendar spanning blogs, newsletters, webinars, LinkedIn, product collateral, and partner channels.
• Ensure all messaging reinforces a strong, customer-first brand narrative and clear market differentiation.

• Write and edit high-quality long-form content including blogs, whitepapers, ebooks, and case studies.
• Produce thought-leadership pieces for executives and subject matter experts.
• Develop sales enablement materials such as one-pagers, pitch decks, and playbooks.
• Collaborate with design and creative teams to produce engaging visuals, infographics, and videos.
• Repurpose existing content into multiple formats (e.g., blog → LinkedIn carousel → email snippet → short-form video).

• Manage the brand’s presence across social platforms — especially LinkedIn and X.
• Engage actively with relevant professional communities, amplifying the company’s voice and thought leadership.

• Partner with the marketing team to develop content that powers lead-generation campaigns.
• Write compelling ad copy, landing page content, email nurture sequences, and event promotions.
• Support product launches with clear, persuasive messaging that drives engagement and conversion.

• Track content performance metrics such as engagement, SEO rankings, and MQL generation.
• Continuously optimize existing assets for improved visibility, conversion, and lead quality.
• Identify and scale content formats and channels that deliver measurable pipeline impact.

• Work closely with sales to capture customer stories, testimonials, and success narratives.
• Partner with RevOps or analytics teams to assess the ROI of content initiatives.

• Proven experience creating standout content that drives measurable impact — whether it’s widely shared ebooks, unique case studies, or videos with thousands of views.
• Exceptional storytelling skills — the ability to make complex or routine topics compelling and easy to understand.
• Strong written and verbal communication skills.
• Curious and adaptable mindset — open to learning new tools, including AI-driven productivity and design tools.
• High level of ownership, discipline, and results orientation.
• Familiarity with Canva, AI video tools (e.g., InVideo), and content analytics platforms preferred.

Skills:
Content Marketing · Copywriting · Social Media · SEO · Campaign Support · Lead Generation · Visual Storytelling · Sales Enablement · Analytics

At Weekday (backed by YC; also Product Hunt #1 product of the day), we are building the next frontier in hiring. We have built the largest database of white collar talent in India and have built outreach tools on top of it to generate highest response rates.