KINESSO is a technology-driven performance marketing agency focused on providing growth for clients through optimization, analytics, AI, and experimentation. They are seeking a Social Strategist to develop social strategies for clients, manage content, and analyze social media performance in collaboration with team members and clients.
Responsibilities
- Active always-on channel + content management for Nike in partnership with Nike’s Global social team (based in Beaverton, OR) and NYC-based internal teammate for optimal time zone coverage during planned and reactive social moments in sport
- Test, QA, and publish all social organic posts for the aforementioned handles, with agility, operational excellence, and flawless execution
- All posts are tested and approved in closed, live environment for approval
- Manage usage calendar for rights expiring content and remove content from platforms when rights expire
- Manage project tracker within Airtable, inclusive of post info, metadata governance for creators/partners and consistency across all organic social posts
- Create qualitative reports focusing on audience observations and relevant social platform updates to drive insights for clients and agency partners
- Manage monthly and campaign reporting, analyzing data to inform clients of insights on what's working across organic social activity and creative
- Provide guidance on social posting cadence by platform according to industry best practices and the client’s needs
- Provide your own expertise and perspective on social media best practices and produce POVs for internal teams as well as clients
- Provide inspiration and innovative uses for social media platforms to internal media and strategy teams to bring first to market opportunities to the client
- Research and assessment of key new-to-market platforms, identifying the feasibility and use cases for client
- Build bi-annual Social Media Playbooks inclusive of industry trends, landscape updates and platform best practices including content, engagement, and audience insights to help inform local test and learn agendas
- Work with social platforms (e.g., Meta, X/Twitter, Snapchat, Google/YouTube, Pinterest, Reddit, TikTok, etc.) to support thought leadership development and new tactics and identify new opportunities
- Build strong relationships with organic clients, paid social, project management and analytics teams, internally and with client-specific partners, to complete client work efficiently
- Stay up-to-date with the latest social media trends, emerging platforms, audience behaviors and platform best practices
- Collaborate with the social strategy team and associated agencies on ad hoc projects to help drive new business opportunities for KINESSO
Skills
- 1 - 2 years of community management and social strategy experience
- Experience in mining insights, building social strategies, planning editorial calendars, community management and social reporting preferred
- Demonstrated enthusiasm for digital marketing with strong working knowledge of the social media landscape
- Strong writing and communication skills
- Highly organized and detail-oriented with an emphasis on complete accuracy
- Team player who can balance multiple workstreams, collaborate effectively and communicate clearly
- Confidence in executing tasks independently, working with remote team members, and interacting with peers and senior executives within Reprise and at partner agencies
- Deep knowledge and expertise across all social media channels (Facebook, Instagram, TikTok, X/Twitter, Snapchat, Reddit, Pinterest, YouTube, etc.)
- Experience with native publishing on social platforms preferred and CMS platforms (e.g., Sprinklr, HootSuite, SproutSocial) is an added bonus
- Passion for sports and engrained in sports culture (whether that's sneaker + streetwear to fitness + wellness to sports fandom) is a big plus!
Benefits
- Medical and dental coverage
- 401(k) plans
- Flex spending
- Life insurance
- Disability
- Employee discount program
- Employee stock purchase program
- Paid family benefits
- Discretionary time off days
- Company-wide Appreciation Weeks
- Wellness Days
- Competitive salary
- Eligibility for an annual discretionary incentive award or a relevant incentive award
Company Overview
Kinesso is an advertising firm that provides digital marketing, SEO and social media marketing services to its clients. It was founded in 2009, and is headquartered in New York, New York, USA, with a workforce of 5001-10000 employees. Its website is https://kinesso.com.Company H1B Sponsorship
KINESSO has a track record of offering H1B sponsorships, with 11 in 2025, 30 in 2024, 10 in 2023, 24 in 2022, 10 in 2021, 8 in 2020. Please note that this does not guarantee sponsorship for this specific role.
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