I run a UK-based Shopify supplement brand and am looking for an experienced Shopify CRO specialist to optimise the product bundle selection stage (Buy 1 / Buy 2 / Buy 3).
This is the page where customers decide how many units to purchase. While we currently offer the highest discount on the 3-unit option, we believe the offer structure and presentation can be improved to increase conversion rate and AOV.
Current Situation
Shopify store (UK market)
Single product with bundle options (1 / 2 / 3 units)
Buy 3 currently has the biggest discount
We want to test alternative offer structures such as:
Buy 1 at full price
Buy 2 with a smaller discount + free gift / bonus product
Improved visual hierarchy and offer framing
Stronger urgency, value stacking, and trust elements
What We’re Looking For
Someone who can:
Analyse our current bundle/offer structure
Recommend conversion-focused pricing & incentive strategies
Redesign or optimise the bundle selection section (UX + copy)
Implement changes directly in Shopify (theme or app-based)
Ideally set up A/B testing or provide a clear testing roadmap
Required Experience
Proven experience with Shopify CRO
Experience optimising bundle offers / quantity breaks
Understanding of pricing psychology and value stacking
Bonus: Experience working with supplement or FMCG brands
Bonus: Familiarity with UK compliance considerations for supplements
Deliverables
CRO recommendations with reasoning
Updated bundle/offer layout (live or staged)
Copy suggestions for each offer tier
Optional: A/B test setup or test plan
Project Type
Initial optimisation project
Potential for ongoing CRO work if results are strong
Please Include in Your Proposal
Examples or case studies of Shopify CRO work
Any results achieved (conversion rate, AOV, etc.)
Your suggested approach for this project
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