Note: The job is a remote job and is open to candidates in USA. Collystring is a remote first performance marketing agency that values a small team environment and client relationships. The Sr. Digital Marketing Analyst will be responsible for designing analytics frameworks, developing reporting dashboards, and providing actionable insights to optimize client performance.
Responsibilities
• Design and implement comprehensive analytics frameworks including GA4 configuration, data layer architecture, and cross-platform tracking solutions
• Develop and maintain advanced reporting dashboards in Looker Studio, Supermetrics, and other visualization platforms
• Configure and manage customer data platforms including Segment for unified data collection and routing
• Implement and optimize tracking solutions using tools like Elevar for enhanced eCommerce tracking
• Support and help understand A/B and multivariate testing strategies aimed at improving user engagement, conversion rates, and overall digital experience
• Develop analytics strategies and implementations to serve diverse client portfolios ranging from enterprise organizations with hundreds of pages to smaller businesses with streamlined digital footprints
• Ensure data accuracy and integrity across all client measurement systems through systematic validation and QA processes
• Analyze multi-channel performance data to deliver actionable insights and strategic recommendations
• Collaborate with our data director to optimize data collection pipelines and measurement capabilities
• Lead troubleshooting efforts for tracking discrepancies and attribution challenges
• Present complex analytical findings to diverse stakeholder groups with clarity and confidence
Skills
• Full working knowledge of platforms like Google Analytics, Tag Manager, and Looker Studio
• Understanding of the difference in the attribution models between Ads and GA
• Understanding of how the data layer functions and the value in accurate tracking
• Ability to analyze conversion paths and develop a hypothesis to optimize conversion rates
• Experience in both Lead Generation and eCommerce
• 2-3 years experience in data analytics + tracking architecture
Benefits
• Unlimited PTO after your second month of employment
• Medical, dental, and vision – collystring subsidizes roughly ~50% of this based on most plans
• Maternity & paternity leave – because life is more than work
• 401k
• Remote work within the United States
• Technology stipend: having a functional (and cool) workstation has been statistically proven to enhance productivity by 99%. Want a new monitor, need some new airpods? Sweet, just ask.
• Profit sharing after your second year of employment
Company Overview
• collystring is an advertising agency that provides SEM, SEO, programmatic display, and social media marketing services. It was founded in 2013, and is headquartered in Gilbert, Arizona, USA, with a workforce of 11-50 employees. Its website is https://collystring.com.
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