Note: The job is a remote job and is open to candidates in USA. D2L is a cloud company that is modernizing education and building the Future of Work. The Paid Media Specialist will support the in-house paid media team in executing and optimizing digital marketing campaigns across various global regions, while also providing recommendations and insights to channel strategists.
Responsibilities
- Support in the creation and management of new LinkedIn Ad campaigns for the B2B market (with support and guidance from the Paid Social Manager)
- Support in the execution & optimization Paid Search (Google Ads) campaigns for the North American & International markets (with support and guidance from the Paid Media Manager)
- Support in the execution of ABM marketing display campaigns
- Creation of landing pages for performance marketing campaigns (with support & training from web experience team)
- Partner with creative team & external freelancers to develop assets for performance marketing campaigns
- Support in the management of external agency and/or channel partners
- Report success metrics and provide insights & recommendations on paid search & paid social performance
- Assist with project and resource planning where required
- Work with web, SEO & content team to feedback keyword insights & findings
Skills
- Knowledge of Digital Marketing tactics & channels
- Knowledge of Paid Search and/or Paid Social channels (Google Ads & LinkedIn Ads)
- Ability to create positive external relationships and internal cross-functional stakeholders
- Strong organization and project management skills
- Proven team player who is both flexible and adaptable
- Ability to handle multiple projects simultaneously and work effectively in a fast-paced, deadline-driven environment with rapidly changing priorities
- Strong analytical and research skills
- Attention to detail
- Experience working in SaaS and/or B2B verticals is preferred
- Experience with tracking technologies including Google Tag Manager & Google Analytics is preferred but not required
Benefits
- Wellness Subsidy
- Equity Grants
- Variable Incentive
- Flexible work arrangements
- Learning and Growth opportunities
- Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program
- 2 Paid Days off for SkillsWave-related activities like exams or final assignments
- Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
- Retirement planning
- 2 Paid Volunteer Days
- Competitive Benefits Package
- Home Internet Reimbursements
- Employee Referral Program
- Wellness Reimbursement
- Employee Recognition
- Social Events
- Dog Friendly Offices Spaces at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne offices.
Company Overview
- D2L is an edtech company that provides integrated learning platform and cloud e-learning solutions for educational institutes. It was founded in 1999, and is headquartered in Kitchener, Ontario, CAN, with a workforce of 1001-5000 employees. Its website is http://www.d2l.com.