Are you a Google Ads expert who thrives on scaling B2C performance campaigns with speed, precision, and profitability? Do you want full ownership of multi-product, multi-country campaigns with €100K+/daily budgets — while also shaping the PPC team of the future?
We’re a fast-moving, fully remote SaaS company with over 100 team members across Europe, operating a portfolio of high-volume subscription-based B2C products used by millions of users. We’re looking for a PPC Lead to build, run, and scale aggressive Google Search campaigns from day one — fully hands-on.
This is not a strategy-only role. You’ll be executing every aspect: keyword research, ad creation, bid strategies, A/B testing, and deep analytics. But you’ll also shape the systems, define the playbooks, and eventually help grow the team.
Key Responsibilities
- Plan, implement, and manage Google Ads campaigns across multiple geographies, including account creation, campaign structure, and localization strategy.
- Ensure all campaigns are fully compliant with Google Ads policies, including ad content, landing page experience, business verification, and industry-specific restrictions.
- Proactively monitor account health and maintain high compliance standards to prevent suspensions or disapprovals.
- Build and scale high-budget Google Search campaigns (€150k +/day) with a strong focus on ROI, CAC, and payback period. Constant account optimization to reach performance KPI
- Conduct ongoing A/B tests on creatives, targeting, bidding and other strategies to optimize performance.
- Analyze performance data using Google Ads, GA4, and internal tools to drive continuous improvement and strategic insight.
- Establish scalable internal processes and documentation to support long-term account growth and team expansion.
- Collaborate cross-functionally with product, localization, analytics, and creative teams to ensure campaigns are aligned with business goals and compliant across markets.
Requirements
- 6+ years of proven hands-on experience managing Google Ads campaigns, with a strong performance marketing focus.
- Proven success in creating and managing Google Ads accounts across multiple countries, with familiarity in geo-specific compliance and localization strategies.
- In-depth knowledge of Google Ads policies, including disallowed content, restricted verticals, and account-level compliance (e.g. business verification, identity, ad destination rules).
- Demonstrated ability to manage large daily budgets on performance-oriented products (at least €20k daily spend) with a track record of ROI-positive campaign scaling.
- Experience with B2C subscription-based funnels and short decision cycles.
- Strong analytical skills and fluency in tools like Google Ads, GA4, and spreadsheets (Looker Studio, SQL, or GTM is a plus).
- Excellent command of English (written and spoken); additional languages are an asset.
- Highly detail-oriented, with a proactive mindset and the ability to anticipate compliance risks before they escalate.
Nice to have:
- Proven experience managing ppc/SEM squads
Benefits
- Long-term, full-time position
- 22 days of paid annual leave per year
- Work on high-profile projects for international brands and digital products generating millions of visitors monthly
- Flexible hours
- Work from home
- Company-sponsored up-skilling
Originally posted on Himalayas
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