Hightower Advisors is a wealth management firm that provides investment and financial services. The Marketing Associate will assist in executing marketing initiatives for advisor practices, collaborating closely with advisors and internal teams to manage content and campaigns while ensuring alignment with brand standards and business goals.
Responsibilities
- Support the Director of Field Marketing, executing the plans and content calendars for advisor practices
- Provide hands-on support across digital and traditional marketing channels, including website, email, social media, events, client gifts, mailers, swag, webinar, podcast, and lead generation
- Coordinate and provide on-site support for events
- Assist with marketing activities on such as local SEO and growth programs
- Assist in the creation and distribution of marketing collateral, presentations, and branded materials
- Set up and monitor all marketing emails, workflows, and sequences within the company’s marketing automation tool, HubSpot
- Track performance metrics and compile reports to evaluate campaign effectiveness
- Support marketing pipeline tracking initiatives, working with teams to ensure data hygiene
- Assist with the marketing onboarding of new advisor practices
- Serve as a point of contact for advisor teams, helping them execute marketing initiatives and navigate tools
- Assist with proofreading, formatting, and publishing content across channels
- Work with internal creative teams and external vendors to ensure timely delivery of assets
- Collaborate with the Event Planning team to support events, including client/prospect in-person events and webinars
- Sets up event workflows, communications, and tracking
- Oversees the completion of marketing-related requests from assigned advisor teams, utilizing Asana to track and measure success
- Partner with the Director of Field Marketing and advisor practices to promote accountability for the execution of marketing programs, review outcomes, and optimize activities
Skills
- Bachelor's degree in marketing, communications, journalism, business administration or a relevant field
- 1+ years of proven experience in marketing and/or marketing operations
- Experience implementing digital and traditional marketing strategies that support business goals
- Working knowledge of common web analytics and measurement tools, including Google Analytics
- Proficiency with MS Office, Adobe Creative Suite, and core marketing technology solutions preferred (HubSpot experience a plus)
- Strong written and verbal communication skills, including competence as a creative writer
- Organization and project management capabilities (Asana experience a plus)
- Ability to manage the work of creative teams, including designers and web content specialists
- HubSpot experience a plus
- Asana experience a plus
Benefits
- Coverage on the first day of employment for medical, dental, and vision insurance
- Paid parental leave (16 weeks for primary caregiver and 8 weeks for secondary caregiver)
- Mother’s lounge onsite
- Flexible PTO plan
- Hybrid work schedule (minimum of 3 days in office)
- Free brand-new gym in the Chicago office
- 401k matching plan
- HSA employer contributions
- Student loan assistance
- Pet insurance
Company Overview
Hightower is a wealth management firm that provides investment, financial and retirement planning services to individuals, foundations and family offices, as well as 401K consulting and cash management services to corporations. It was founded in 2008, and is headquartered in Westport, Connecticut, USA, with a workforce of 201-500 employees. Its website is https://thrushgroup.hightoweradvisors.com/.
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