By joining Sedgwick, you'll be part of something truly meaningful. It’s what our 33,000 colleagues do every day for people around the world who are facing the unexpected. We invite you to grow your career with us, experience our caring culture, and enjoy work-life balance. Here, there’s no limit to what you can achieve.
Newsweek Recognizes Sedgwick as America’s Greatest Workplaces National Top Companies
Certified as a Great Place to Work®
Fortune Best Workplaces in Financial Services & Insurance
Lead Creative Copywriter
PRIMARY PURPOSE OF THE ROLE: The Lead Copywriter consistently produces dynamic, high-quality concepts and fresh, engaging copy, from attention-grabbing headlines to long-form pieces. As a versatile writer this position will manage short, attention-grabbing headlines and long-form thought leadership pieces. They will also contribute to marketing campaigns for our partners within marketing and stakeholders from across the business through a wide variety of channels: blogs, websites, social media, events, digital programs, printed media or video content and more. The Lead Copywriter will also lead and demonstrate mentorship by coaching and guiding newer members on the team.
ESSENTIAL RESPONSIBILITIES MAY INCLUDE
- Partners with art directors and designers to develop cohesive, creative campaigns that support our brand strategy and growth marketing initiatives, as well as the essential services and solutions Sedgwick offers.
- Works hand-in-hand with design partners to storyboard and script a library of video content, taking complex (but static) current stories and finding fresh, engaging ways to share our message.
- Pro-actively identifies opportunities to strengthen content performance by demonstrating best practices, creative inspiration, and identifying audience insights that will drive stronger engagement
- Writes marketing content including product overviews, solutions campaigns, product demos, customer campaigns, client testimonials, and thought leadership with minimal oversight from Creative Director
- Manages complex integrated campaign requests across multiple channels and deliverables to individual channel specific requests with quick turn-around needs.
- Develops new ways to engage with a range of audiences through social and digital channels, both organic and paid media placements.
- Reviews copy for accuracy and consistency, proofreading and/or editing as necessary.
- Performs independent research and interviews with internal subject matter experts to develop original content that will help tell our thought leadership story, along with client and customer stories.
- Maintains a working knowledge of our core lines of business, including property, casualty, benefits, workers’ compensation, etc.
- Leads junior members of the writing team and creative agency in their growth and development as content creators, marketers and corporate citizens
QUALIFICATIONS
Bachelor’s degree in English, communications, creative writing or journalism, with relevant experience in fields like marketing, advertising or public relations.
TAKING CARE OF YOU
- Career Development and promotional growth opportunities.
- A diverse and comprehensive benefits offering including medical, dental, vision, 401K, PTO and more.
The statements contained in this document are intended to describe the general nature and level of work being performed by a colleague assigned to this description. They are not intended to constitute a comprehensive list of functions, duties, or local variances. Management retains the discretion to add or to change the duties of the position at any time. #remote
Sedgwick is an Equal Opportunity Employer and a Drug-Free Workplace.
If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, consider applying for it anyway! Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles.
Originally posted on Himalayas
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