Invisible Technologies is an AI-driven company focused on automating digital workflows and enhancing data for enterprises. They are seeking a growth strategist to drive initiatives across their go-to-market strategy, collaborating with senior sellers and executives to generate leads and improve engagement through targeted campaigns.
Responsibilities
- Partner closely with our CEO and senior sellers to design and execute event-based campaigns that drive attendance, engagement, and follow-up
- Own pre-event processes including building targeted prospect lists of speakers, attendees, and other high-potential contacts for our CEO or GMs
- Own post-event processes including lead capture, systematic follow-up, nurture sequences, and seller adoption
- Enable our CEO and senior sellers to execute on LinkedIn and email campaigns via automation tools to ensure consistent, personalized outreach for pre and post event outreach
- Continuously A/B test messaging, subject lines, and CTAs to refine engagement and conversion rates
- Collaborate with RevOps and the GTM Automation team to improve workflows for list creation, lead capture, and campaign execution
- Maintain data hygiene, enrichment, and governance to ensure CRM and campaign accuracy
- Leverage AI and automation to improve segmentation, personalization, and campaign efficiency
- Track and report on campaign engagement, pipeline contribution, and seller adoption of generated leads
- Provide insights on which audiences, segments, and channels drive the strongest outcomes
- Continuously refine targeting and follow-up strategies based on data, partner feedback, and market signals
Skills
- Background in GTM, consulting, investing; demonstrated ability to build solutions
- Systems thinking on GTM a must
- Proven ability to partner with senior, highly connected individuals and build trust-based relationships
- Analytical mindset with the ability to track follow-up consistency, seller adoption, and campaign ROI
- Excellent project management skills and ability to manage multiple campaigns simultaneously
- Comfort with leveraging AI and automation to improve efficiency and drive high-impact initiatives
- Knowledge of marketing automation and CRM systems (Hubspot, Salesforce) a plus
Company Overview
Invisible Technologies makes AI work. Our platform cleans, labels, and structures company data so it’s ready for AI. It was founded in 2015, and is headquartered in San Francisco, California, USA, with a workforce of 201-500 employees. Its website is https://www.invisible.co/.
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