Seeking an individual freelance Google Ads specialist (no agencies) to audit and optimize our existing Google Ads campaigns. We are currently receiving a high volume of unqualified and unwanted calls and want to reduce wasted ad spend while focusing only on high-intent leads relevant to tax preparation services.
This role is ideal for a Google Ads professional who specializes in call-based lead quality, conversion filtering, and cost efficiency.
Primary Objective
Eliminate irrelevant calls
Lower cost-per-qualified call
Ensure ads only attract customers seeking our tax services
Responsibilities
Perform a full audit of existing Google Ads campaigns
Identify causes of unqualified or irrelevant calls
Optimize:
Keyword targeting (high-intent only)
Negative keyword lists
Match types
Geographic targeting
Ad copy and call extensions
Improve call quality filtering
Align ads strictly with:
Tax preparation
IRS-related services we actually offer
Reduce wasted spend from:
General tax questions
Non-service-related inquiries
Off-target locations or services
Set up or optimize conversion tracking for qualified calls
Provide recommendations to improve ROI and lead quality
Required Qualifications
Individual freelancer only (no agencies or teams)
Proven experience managing Google Ads for service-based businesses
Strong experience with call-focused campaigns
Ability to reduce low-quality leads and irrelevant calls
Understanding of negative keyword strategy
Familiarity with local and service-area targeting
Preferred Qualifications
Experience with tax preparation, accounting, or financial services ads
Call tracking and call-quality optimization experience
Experience auditing existing campaigns rather than building from scratch
What We’re Looking For
Someone focused on efficiency and lead quality, not volume
Strategic, data-driven decision-making
Clear communication and actionable recommendations
Ethical, compliant ad practices
Compensation
Competitive freelance pay
Audit-based pricing or ongoing management (to be discussed)
Opportunity for long-term optimization work
How to Apply
Please be prepared to discuss:
How you reduce unqualified calls
Your approach to negative keywords and call intent
Examples of improving call quality and lowering CPA
Confirmation that you are an individual freelancer (not an agency)
Embedded SEO Keywords (for Job Board Visibility)
Freelance Google Ads Specialist, Google Ads Audit Freelancer, Call-Only Ads Optimization, Lead Quality Optimization, PPC for Tax Firms, Google Ads Consultant Freelancer, Cost Per Call Optimization
Apply Now
Apply Now