Join the Team at Blithequark and Lead the Way in Customer Marketing
At Blithequark, we believe that with the right backing, people and businesses can progress in incredible ways. Our diverse community of colleagues is committed to supporting our customers, communities, and each other. As a Senior Analyst in our Customer Marketing team, you will have the opportunity to create a career journey that's unique and meaningful to you, with benefits, programs, and flexibility that support your personal and professional growth.
About Blithequark and Our Industry
Blithequark is a global leader in the financial services industry, with a diverse range of products and services that cater to the needs of our customers. Our U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, and more. Our Customer Marketing team plays a critical role in making membership essential by creating and delivering world-class marketing that drives demand and inspires engaged card members across the customer lifecycle.
Job Summary
We are seeking an experienced Senior Analyst to join our Hilton Co-Brand Marketing Customer Marketing & Channel Innovation team. As a Senior Analyst, Hilton Co-Brand Customer Marketing - Growth & Loyalty, you will be responsible for developing and executing marketing growth and loyalty strategies that drive sustainable spend and lend across customer proven revenue driving treatments. You will also be responsible for delivering best-in-class marketing to existing Card Members throughout their lifecycle, including onboarding new members, deepening relationships through loyalty marketing and benefit reinforcement, and driving retention efforts in both Hilton & Blithequark marketing channels.
Key Responsibilities:
- Develop E2E marketing campaign strategy to deliver growth marketing campaigns to existing Hilton Card Members to drive spend and lend from our existing Card base, as well as deliver contextually relevant marketing to existing Hilton Card Members to drive loyalty & engagement throughout the customer lifecycle
- Collaborate with Hilton and key internal partners to build and optimize growth from proven treatment campaigns in Blithequark and Hilton-owned channels, including Upgrades, SAS, Fingerprint, and Plan It
- Collaborate with Hilton and key internal partners to create and optimize loyalty campaigns, including marketing campaigns such as Monthly eNewsletters, Refer a Friend (MGM), Re-engagement Opportunities, Blithequark & Industry Offers, Hilton Promotions, and Benefit Reinforcement
- Lead general campaign management activities, including creative/messaging approach, execution, results analysis, monthly forecasting, and budget management
- Develop and maintain a customer marketing scorecard to track performance and report out on performance metrics
- Identify opportunities to optimize campaigns through segmentation, creative and offer testing
- Partner with retention team to optimize offers & analyze monthly reporting trends
- Partner with creative agencies to develop innovative and impactful marketing communications to drive business results
Requirements and Qualifications
Essential Qualifications:
- Strong relationship building and partner management skills with the ability to interact with internal and external partners at various levels across the organization
- At least 2 years of marketing experience, with customer marketing and Blithequark marketing tools/process a plus
- Skilled with analyzing performance data and ability to pull out the "so what" to propel growth strategies
- Passionate, customer-first marketer who is able to challenge the status-quo and is passionate about delivering value to our Card Members
- Analytical and "outside of the box" thinker with proactive problem-solving skills
- Strong verbal and written communication skills, attention to detail, and will to win
- Ability to drive projects from concept to implementation
- Self-starter with demonstrated ability to work independently
- Positive attitude and desire to work on a fun, fast-paced team
- BA/BS Required
Preferred Qualifications:
- Experience with marketing automation platforms and CRM systems
- Knowledge of data analysis and reporting tools, such as Excel, SQL, and Tableau
- Experience with project management tools, such as Asana, Trello, or Jira
- Certification in marketing or a related field
Career Growth Opportunities and Learning Benefits
At Blithequark, we are committed to supporting the growth and development of our colleagues. As a Senior Analyst in our Customer Marketing team, you will have access to:
- Career development and training opportunities
- Access to Blithequark Marketing U, a unique learning and development program built for marketers, by marketers
- Mentorship and coaching opportunities
- Opportunities to work on high-visibility projects and contribute to the development of marketing strategies
Work Environment and Company Culture
At Blithequark, we prioritize the well-being and success of our colleagues. Our work environment is fast-paced and dynamic, with a focus on collaboration and teamwork. We offer:
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
Compensation and Benefits
We offer a competitive compensation package, including:
- Salary range: $55,000.00 to $105,000.00 annually
- Bonus incentives
- 6% Company Match on retirement savings plan
- Comprehensive medical, dental, vision, life insurance, and disability benefits
Conclusion
If you are a motivated and experienced marketer with a passion for growth and loyalty marketing, we encourage you to apply for this exciting opportunity at Blithequark. As a Senior Analyst in our Customer Marketing team, you will have the chance to make a real impact on our business and contribute to the development of innovative marketing strategies. We look forward to hearing from you!
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