Title: Director, Marketing & Partnerships (B2B)
Location: Remote Remote US
Type: Full-time
Workplace: Fully remote
Job Description:
Who We Are
RYNO Strategic Solutions is an innovative, full-service digital marketing company with 350+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies.
Our Mission
Connecting people to local businesses that improve the quality of their lives.
Our Values
We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value.
We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team.
We take ACCOUNTABILITY for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results.
We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth.
OBJECTIVITY drives our decision-making because data-backed solutions plus industry expertise win every time.
Summary of Position
RYNO is seeking a Director of Marketing & Partnerships to lead B2B marketing strategy for our Home Services division. This role owns brand presence, partnerships, trade shows, and the content engine that drives awareness, credibility, and demand across the market. This is a highly visible, hands-on leadership role for a marketing athlete, someone who can set strategy, create and direct content, and represent the company externally across industry events and partnerships.
You will shape how RYNO shows up in the Home Services ecosystem and build the systems that support consistent, high-impact storytelling at scale.
Position Responsibilities
Own and evolve the B2B marketing strategy for RYNO’s Home Services vertical
Define and maintain brand voice, messaging, and positioning across channels
Ensure consistency and quality across all external-facing marketing initiatives
Build and oversee a scalable content engine across video, social, events, and thought leadership
Lead on-camera content, interviews, panels, and industry-facing initiatives as needed
Hire, manage, and negotiate with creative talent (videographers, editors, freelancers, agencies) to build production capabilities from the ground up
Own trade show strategy end-to-end, including event selection, presence, execution, and ROI
Develop and manage strategic partnerships that expand reach and market credibility
Represent RYNO at industry events, conferences, and speaking engagements
Partner closely with cross-functional teams to align marketing initiatives with revenue and growth objectives
Translate brand and content strategy into measurable business impact
Requirements
5+ years of experience managing B2B brand marketing campaigns, preferably within a high-growth agency environment
Demonstrated ability to develop innovative, effective social media strategies
Hands-on experience managing content across Facebook, LinkedIn, Instagram, TikTok, YouTube, X, and emerging platforms
Experience marketing to the Home Services sector (HVAC, Plumbing, Roofing, or adjacent industries)
Strong background in B2B marketing, brand development, and demand generation
Comfortable on camera and in public-facing settings
Strong written and verbal communication skills with the ability to tell clear, compelling stories
Polished, credible presence when engaging with partners, customers, and industry stakeholders
Proven experience building teams, systems, and processes from the ground up
Strong vendor management and negotiation skills with creative and production partners
Benefits
We’ve got you covered!
RYNO is proud to offer a variety of benefits to support employees and their families, including:
Remote-first culture with flexible work options
Performance-based bonuses to reward excellence
Medical, Dental, Vision, and Life Insurance
401(k) matching to help you plan for your future
6 weeks of paid parental leave for new parents
$2,000 annual tuition reimbursement for continued education
Wellness stipend to support your health and fitness
Monthly data stipend to support your remote work environment
Paid vacation and sick time off for work-life balance
11 paid holidays to enjoy throughout the year
Paid days for a Cause to give back to your community
Paid birthday holiday to celebrate your special day
Comprehensive Employee Assistance Program for personal support
Leadership and career advancement opportunities
Anniversary rewards to celebrate milestones
Inclusion, Diversity, Equity & Access (IDEA) Committee
Awesome team merch!
About RYNO Strategic Solutions
RYNO Strategic Solutions (RYNO) and Blue Corona, two leading digital marketing agencies specializing in the home services industry, merged into one company in September 2024. This strategic union combines nearly 30 years of expertise from both companies, unified under the RYNO Strategic Solutions brand creating an unrivaled market leader. With nearly 30 years of combined experience and data-driven insights in home services marketing, the newly unified RYNO Strategic Solutions offers unmatched expertise, and a robust portfolio of services designed to help home service contractors create, capture, and convert more leads from their digital marketing investments.
This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.
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