Job Description:
• Define and lead the GTM strategy for Instacart’s AI-driven solutions, coordinating cross-functional efforts to maximize adoption and impact.
• Partner with Product and R&D teams to translate technical capabilities into compelling retailer offerings and packaging strategies.
• Develop tailored commercialization plans for key solution areas: consumer experiences, ecommerce analytics, and enhanced ecomm operations.
• Conduct market and industry research to identify areas for innovation and ensure solutions remain competitive, scalable, and aligned with retailer needs.
• Work closely with Marketing to articulate the value proposition for AI Solutions and develop compelling narratives for communication to retailers.
• Establish frameworks for launching new products in partnership with finance and pricing leads, including product positioning, pricing strategies, and retailer onboarding.
• Partner with Sales teams to drive alignment on AI-specific sales strategies, including developing enablement materials and training programs.
• Collaborate with Finance and Revenue Operations to model profitability and ROI associated with AI solutions, defining success metrics for all solution launches.
• Lead experimentation and pilot programs to validate the effectiveness of AI-powered products and iterate based on retailer feedback and performance metrics.
• Represent AI Solutions in cross-functional governance and planning forums, facilitating consistent and transparent decision-making across product and GTM teams.
Requirements:
• 8+ years of experience in strategy, product commercialization, or GTM planning.
• Experience in developing GTM strategies for AI-powered products, retailer solutions, or enterprise technology platforms.
• Proven success in defining and executing strategies for emerging offerings and driving measurable market impact.
• Deep understanding of AI technologies, with the ability to translate technical concepts into business value for diverse audiences.
• Expertise in product positioning, pricing frameworks, and solution packaging.
• Strong analytical capabilities, including experience with modeling, forecasting, and evaluating solution performance.
• Exceptional cross-functional leadership skills with a track record of influencing stakeholders in Product, Sales, Marketing, Legal, and Finance.
• Excellent written and verbal communication skills for simplifying complex concepts and presenting them to internal and external audiences.
• Demonstrated ability to operate effectively in ambiguous and rapidly changing environments, with a focus on iterative learning and innovation.
Benefits:
• Instacart provides highly market-competitive compensation and benefits in each location where our employees work.
• Eligible for a new hire equity grant as well as annual refresh grants.
• Paid time off.
• Flexible work arrangements.
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