About the position
We’re seeking a B2B Digital Business Analyst – eCommerce & CRM to help drive the growth and adoption of a modern digital commerce and customer relationship platform. In this key role, you’ll partner closely with cross -functional teams across marketing, sales, product, and technology to design and deliver enhancements that improve user experience, strengthen customer engagement, and create measurable business value.
Responsibilities
• Partner with stakeholders across sales, marketing, and product to understand business objectives, challenges, and KPIs.
• Translate business needs into clear, actionable use cases and requirements.
• Facilitate workshops, interviews, and process reviews to gather and prioritize requirements.
• Create documentation including user journeys, business models, and “as -is/to -be” process flows.
• Work closely with development teams to translate requirements into user stories, wireframes, and workflows.
• Support the full project lifecycle, including backlog refinement, sprint planning, and testing.
• Lead User Acceptance Testing (UAT), ensuring all requirements are met before deployment.
• Drive adoption of new platform features through user training, onboarding, and communication.
• Provide go -live support and resolve user issues post -launch.
• Gather and apply user feedback for continuous improvement.
• Conduct competitive research to benchmark best practices and identify new opportunities.
• Define key platform metrics and develop reporting frameworks.
• Analyze usage data and customer behavior to deliver insights that inform future enhancements.
Requirements
• Experience in designing B2B self -service portals or digital catalogs.
• Strong analytical skills with experience leveraging web analytics and usage data to improve performance.
• Minimum 6 years’ experience as a Business Analyst, with a focus on eCommerce & CRM.
• At least 3 years working with Agile or DevOps methodologies.
• 2–5 years of experience in B2B environments such as manufacturing, distribution, or similar industries.
• 2+ years hands -on experience with eCommerce and CRM solutions (BigCommerce and SAP C4 preferred).
• Strong communication and stakeholder management skills.
• Proficiency with Microsoft Office Suite, Jira, Confluence, and Microsoft Teams.
• Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience).
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