We’re looking for a performance-driven, growth-focused Performance Marketing Specialist focusing on Paid Social to own the strategy, execution, and optimization of paid media campaigns for our e-commerce business. This role is critical in driving customer acquisition, improving return on ad spend (ROAS), and scaling revenue across key platforms like Meta and Pinterest. You’ll work cross-functionally to fuel full-funnel growth—from awareness through conversion—across a dynamic and fast-paced digital landscape.
Responsibilities:
- Launch, manage, QA, and continuously optimize paid social, display, and performance campaigns, with an emphasis on Meta (Facebook/Instagram) and Pinterest to drive customer acquisition and online sales.
- Develop, implement, and iterate on full-funnel campaign strategies, leveraging advanced bidding, segmentation, and creative testing to hit growth and efficiency goals (CPA, ROAS, LTV).
- Manage and refine product feeds for Meta and Pinterest, ensuring accurate data, up-to-date inventory, and optimal performance for shopping and dynamic ad placements.
- Plan and execute A/B and multivariate tests across creative, copy, audience, and placements to improve performance and discover new opportunities.
- Partner with creative, merchandising, and integrated marketing teams to ensure content is optimized for performance and aligned with seasonal product launches and promotions.
- Stay ahead of trends in paid media, social commerce, and e-commerce ad tech; proactively recommend new platform tests, ad products, and growth tactics.
- Monitor, report on, and analyze performance using platform tools and internal dashboards, providing actionable insights to inform strategy and spend allocation.
- Bachelor’s degree or equivalent work experience, ideally in marketing, business, or a related field.
- 3–5 years of hands-on experience managing paid campaigns in an e-commerce or DTC environment.
- Deep platform expertise across Meta, Pinterest, TikTok, and other social platforms; strong understanding of social commerce trends and algorithm dynamics.
- Experience with Google and Microsoft Ads (Search, Shopping, Display, Video) is a strong plus.
- Strong analytical skills with proficiency in Excel, campaign reporting tools, and performance analytics (GA4, Meta Ads Manager, etc.)
- Proven success managing campaigns to CPA, ROAS, and conversion rate goals.
- Collaborative and communicative team player with strong project management and stakeholder alignment skills.
- Strategic thinker with a creative edge and a passion for testing, optimizing, and scaling what works.
- Amenable to work 3am-12pm, Monday to Friday
We are a Digital Product Engineering company that is scaling in a big way! We build products, services, and experiences that inspire, excite, and delight. We work at scale — across all devices and digital mediums, and our people exist everywhere in the world (18000+ experts across 37 countries, to be exact). Our work culture is dynamic and non-hierarchical. We are looking for great new colleagues. That is where you come in!
Originally posted on Himalayas
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